Digital photography

Luke Stephenson makes each ice cream unique



Luke Stephenson was born on New Years day, 1983 in Darlington, North East England. 99 x 99s is a photographic project (and book), which documents the story of the 99 ice cream through a photographic road trip around the UK.

7_MG_9843-ditchling-beacons copy

About ’99x99s’:

In the summer of 2013, over 25 days and 3,500 miles, I traveled around the coastline of Great Britain. As I went from place to place I was fascinated by the human touches that make each 99 ice cream unique. I also documented the seaside ice cream vans and parlors that sold the 99s, and the discussed the myths which surround this very British icon.

It wasn’t a journey to explore the 99, so much as a journey into the collective psyche and the land that had created it… as a rite of passage, American Photographers do Vast epic road trips down route 66. English Photographers go to the Seaside.

9_MG_9898-seaford copy



19_MG_0024-claclacton-on-sea copy

27_MG_0763-wells-next-to-sea copy

38_MG_1159-tynemouth copy


41_MG_1288-seahouses copy


54_MG_1760-lytham copy


55_MG_1822-southport copy

56_MG_1833-crosby copy

58_MG_1877-new-brighton copy

71_MG_2471-broad haven

76_MG_2679-barry island

77_MG_2722-cleevedon copy


89_MG_3197-st-ives copy

98_MG_3563-sidmouth copy