Our new paper number came out last April 15th. It was a success for us! We have redesigned the internal pages, we have increased the editorials produced by C41 and increased the number of pages. Now it is a ‘tile’, beautiful to browse and destructive to throw.
As usual, we produced a t-shirt connected to the paper release.For this issue whose theme is Drink, we asked for help from a photographer – the Dutch artist Lonneke van der Palen who allowed us to use her two images from the Dry Water series. The link to his site was kept in my favorite bar for a long time and I was not just waiting to offer a collaboration.it was a very quick email exchange and we succeeded in it. We have produced limited edition t-shirts and a series of prints put on display during the launch event of the new issue in our spaces.
We were tired and the events showed up day after day. I had to publish the new articles on our online shop and in the meantime opened the new Fondazione Prada tower. Then with the lackluster that distinguishes this Milanese spring, I sent Carlo, Junior Art Director & photographer and Alice, Junior Copyrighter & staff writer to talk about one and the other thing. This is the magnificent result.
ah and they told me that the new tower and the drinks are very cool.
